Terms of Service

Last updated: 2 May 2026

These Terms of Service ("Terms") govern your access to and use of the GamifEYE website, mobile applications, games, and related services (the "Service"), operated by GamifEYE ("we", "us", "our"). By creating an account, signing in, or otherwise using the Service, you agree to these Terms. If you do not agree, do not use the Service.

These Terms are written in plain English on purpose. Words in italics are defined inline; capitalised terms ("Service", "User Content", "Aura", etc.) have the meaning given when they're first introduced.

1. Eligibility and accounts

You must be at least 13 years old to use the Service. If you are under the age of majority in your jurisdiction, you must have a parent or legal guardian's permission.
You are responsible for keeping your account credentials secret and for all activity that happens under your account.
One human, one account. Don't create accounts to evade bans, manipulate game economies, or impersonate someone else.
If you sign in via a third-party provider (Google, Apple, Firebase auth, etc.), the third party's terms also apply to that login flow.

2. The Service

GamifEYE turns real-world places into a game board. Through the Service you can claim territories, complete missions and quests, collect monsters and rewards, and create or follow tours. The Service is provided on an evolving basis — we add, change, and retire features as the platform develops.

2.1 Beta and experimental features

Some parts of the Service are explicitly labelled as beta, experimental, or preview. They may be unstable, change without notice, or be removed entirely. Use them at your own risk and don't build a business on them without confirming stability with us first.

2.2 Service availability

We aim to keep the Service running but do not guarantee uninterrupted availability. We may take the Service down for maintenance, security incidents, or to comply with legal requests. Where reasonably possible we'll give notice of planned downtime.

3. User Content

"User Content" is anything you upload, submit, or publish through the Service — including but not limited to imported business locations, tour itineraries, photos, descriptions, claim names, in-game messages, and feedback you send us.

3.1 You keep your content; we get the licence we need to run the Service

You retain ownership of your User Content. By submitting it, you grant GamifEYE a worldwide, non-exclusive, royalty-free, sub-licensable licence to host, store, reproduce, modify (e.g. resize images, generate map thumbnails), publish, and display your User Content for the limited purpose of operating, promoting, and improving the Service. This licence ends when you delete the content or your account, except where (a) we need to keep a copy to comply with our legal obligations, (b) the content has already been re-shared by other users, or (c) routine backups have not yet aged out.

3.2 Your responsibilities

You warrant that you own or have all necessary rights to the User Content you submit, and that it does not infringe anyone else's rights.
If your User Content describes a place you don't own or operate, the description must be factual and not misleading.
You are solely responsible for your User Content. We are not obliged to review or moderate it before it appears on the Service, but we reserve the right to remove anything that breaches these Terms or applicable law.

3.3 Reporting and takedowns

If you believe someone's User Content infringes your rights or breaches these Terms, contact us at [email protected] with the URL, what's wrong, and (where applicable) proof of your rights. We act on credible reports without representing that we will agree with every one.

4. Acceptable use

You agree not to use the Service to:

Break the law, infringe anyone's rights, or facilitate either;
Impersonate another person, business, or claim a place you do not own or have permission to represent;
Cheat, automate, or otherwise game the games — including bots, scripts, GPS spoofing, modified clients, claim-farming via multiple accounts, or trading in-game items for real-world value outside any official mechanism we provide;
Reverse-engineer, decompile, scrape at scale, or otherwise extract proprietary data, except as permitted by mandatory law;
Stress-test or probe the Service for vulnerabilities without prior written permission (see Section 11 for our security policy);
Upload malware, attempt to gain unauthorised access to other accounts, or interfere with other users' enjoyment of the Service;
Harass, threaten, defame, or discriminate against other users;
Use the Service to send spam, unsolicited marketing, or content that is sexually explicit, exploits minors, or promotes violence or hatred.

We reserve the right to suspend or terminate accounts that breach these rules — sometimes immediately, sometimes after warning, depending on severity.

5. Virtual items, in-game economy, and rewards

The Service includes several in-game economies and reward systems — including but not limited to Aura, Klout, Lenses, Honeycomb, claimed territories, monsters, achievements, and other unlocks (collectively, "Virtual Items").

Virtual Items have no monetary value. They are not currency, are not exchangeable for cash, and cannot be sold, transferred, or inherited outside any official mechanism we provide within the Service.
You do not own Virtual Items in any property-law sense. We grant you a personal, non-transferable, revocable licence to use them within the Service.
We may add, remove, rebalance, expire, or reset Virtual Items as part of normal game design and live-operations work. Where a change materially reduces the utility of items you've already earned we'll usually give notice, but we don't guarantee compensation.
If your account is terminated for breach of these Terms, any unused Virtual Items are forfeit.

6. Payments, subscriptions, and refunds

Some features and Virtual Items may be available for purchase. All payments are processed by our payment provider (Stripe) — we don't store your card details on our own servers.

Prices are shown in the Service and may change. Changes do not retroactively affect purchases you've already made.
Subscriptions renew automatically until cancelled. You can cancel at any time through your account settings; cancellation takes effect at the end of the current billing period.
Statutory withdrawal rights (e.g. the 14-day cooling-off period in the UK / EU) apply where the law requires. Outside those mandatory rights, purchases are non-refundable except at our discretion or where we materially fail to deliver what you paid for.
Failed payments may result in suspension of paid features until the balance is settled.

7. Intellectual property

The Service — including the GamifEYE name, logo, mascots, game designs, software, artwork, and the underlying database structure — is owned by GamifEYE and protected by copyright, trade-mark, and other intellectual-property laws. Nothing in these Terms transfers any of those rights to you.

Map data displayed in the Service is provided in part by OpenStreetMap contributors and is licensed under the Open Database License. Place metadata may be enriched with content from Wikipedia and Wikidata under their respective Creative Commons licences.

8. Privacy

Our collection and use of personal information is described in our Privacy Policy. By using the Service you consent to that processing as set out there.

9. Third-party services and links

The Service may link to or integrate with third-party services (mapping providers, payment processors, sign-in providers, social platforms, advertising networks). We do not control those services and are not responsible for their content, terms, or privacy practices. Your use of them is governed by their own terms.

10. Termination

You may delete your account at any time via the account settings or by emailing [email protected]. Deletion is processed in line with our Privacy Policy.
We may suspend or terminate your account, or restrict your access to features, if you breach these Terms, if we are required to by law, or if continuing to provide the Service to you would expose us or other users to material risk.
Sections that by their nature should survive termination (intellectual property, indemnity, disclaimers, limitation of liability, governing law) survive.

11. Security research

We welcome good-faith security research. If you find a vulnerability, please report it privately to [email protected] before public disclosure. We will not pursue legal action against researchers who act in good faith, avoid privacy violations and service disruption, and give us reasonable time to fix the issue.

12. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT GAME OUTCOMES, REWARDS, OR LEADERBOARDS WILL ALWAYS BE ACCURATE.

The Service is a game played in the real world. Pay attention to your surroundings. Don't play while driving. Don't trespass on private property to chase rewards. Don't put yourself in physical danger.

13. Limitation of liability

To the maximum extent permitted by law, GamifEYE and its officers, employees, and contractors will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenues, data, goodwill, or other intangible losses, arising out of or in connection with your use of the Service.

Our total aggregate liability to you for any claim arising out of or in connection with the Service or these Terms is limited to the greater of (a) the amount you have paid us in the twelve (12) months preceding the event giving rise to the claim, or (b) GBP 50.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited by applicable law (for example, liability for death or personal injury caused by negligence, or fraud).

14. Indemnity

You agree to indemnify and hold GamifEYE harmless from any claim, demand, loss, or expense (including reasonable legal fees) arising out of (a) your User Content, (b) your breach of these Terms, or (c) your violation of any law or third-party right.

15. Changes to these Terms

We may update these Terms from time to time. When we do, we'll update the "Last updated" date at the top and, for material changes, give you notice through the Service or by email. Continuing to use the Service after a change takes effect means you accept the updated Terms.

16. Governing law and disputes

These Terms are governed by the laws of England and Wales, without regard to conflict-of-laws principles. Any dispute arising out of or in connection with these Terms or the Service is subject to the exclusive jurisdiction of the courts of England and Wales — except where mandatory consumer-protection laws of your country of residence give you the right to bring proceedings in your local courts.

17. Miscellaneous

Entire agreement. These Terms, together with the Privacy Policy and any additional terms we present at the point of a specific feature, are the entire agreement between you and us regarding the Service.
Severability. If any provision of these Terms is held unenforceable, the rest remains in effect.
No waiver. Our failure to enforce any right or provision is not a waiver of that right.
Assignment. You may not assign your rights under these Terms without our written consent. We may assign ours in connection with a merger, acquisition, or sale of assets.
Notices. Legal notices to us must be sent to [email protected]. Notices to you may be delivered through the Service, by email, or by posting an update at this URL.

18. Contact

Questions about these Terms? Email [email protected]. For privacy-specific questions, use [email protected]. For abuse reports, [email protected]. For security disclosures, [email protected].